EYE

EYE: Where light meets treatment. Why it sells: Used every morning and evening → strong repurchase potential Multi-purpose → can be used to highlight high points of the face Lightweight and easy to layer, unlike many rich, thick creams Best for: Dehydrated under eyes A natural, lit from within glow Retail Tip: It is 2x the size of an average eye cream (good value for the buyer) Further details: - Niacinamide (Vitamin B) improves tone and strengthens barrier stability - Peptides and hyaluronic acid draw moisture into delicate tissue to maintain smoothness and elasticity - Light-reflecting minerals brighten without shimmer, creating a rested, softly lifted effect